For Amazon store operators

Sheets.
Dashboard.
AI.

The reporting, the ad work, the restocking, the follow-ups – handled in less time, with better information. One subscription, on your live Amazon account data.

Get started AI included in every plan
Your numbers, in your Google Sheets

One formula returns a whole table. The CSV ritual ends today.

A dashboard that acts

The fix sits next to the problem. See it, click it, done.

Your AI, on the account

“TACoS is too high – why?” Found, cut – follow-up booked.

What's going on · why · what you can do

Run your Amazon store better. Know what’s happening, why – and act on it.

Ordered product sales
$37,697.70 +8.61%
Sales profit
$7,979.75 +4.76%
Sales margin
21.17% -3.55%
Units sold
1,186 +6.85%
Last 30 daysvs previous period (dotted)
SellerDragon dashboard · /sales

Sales, under the microscope

Every metric against the period before – profit, margin, refunds, units – per product, per marketplace.

Dig into your sales
TACoS is way too high this month. Find where we have a high ACoS on campaigns.
It's almost entirely beanies – six campaigns, ~$950 at ~90% ACOS.
We need to cut bids on those – reduce bids 20% where we’re paying too much.
Careful with two of them – they sell almost only through ads, so cuts there risk coming straight out of revenue. I’d cut the other four hard and leave those two.
Agreed – go.
Done – 34 changes live. First read next Friday.
AI connection to your account · Claude · ChatGPT · any MCP client

Your AI, on the account

Ask in plain language. It knows your campaigns, your stock and your history – across every product at once – and changes follow your rules.

Put your AI to work
fx=DRAGON_SALES_TOTALS("YourStore",,,,"10 days")
asin10/2210/2110/20
B0KNIT01010139.75111.80
B0KNIT0102027.95167.70
B0KNIT010327.9555.9027.95
Google Sheets

One formula, a whole table

Sales, Inventory, PPC, Fees, Financials – live in the spreadsheet model you already trust. 43 functions cover the account.

Data from Amazon, your way
Keywords / targetstop by spend
winter sweater men6.6x-20%-10%+10%+15%+20%
fleece pullover4.6x-20%-10%+10%+15%+20%
embroidered sweatshirt1.8x-20%-10%+10%+15%+20%
SellerDragon dashboard

One click keyword bid change

Every target with its verdict – and the bid buttons right beside it. One click, applied live.

Cut the waste
Optimized draft
Nordvik Merino Wool Blend Beanie, Ribbed Cuffed Knit Winter Hat for Men and Women, Rust, Soft Cold Weather Cap, Norwegian Design, One Size Fits Most Adults, Gift
“cuffed” added – 3,907 searches a week the title never claimed
SellerDragon dashboard

AI listing optimization

Drafted from your search data and competitors, grounded in the product’s real attributes. Review and submit live.

Sharpen a listing

Deep dive · weekly

Deep dive into your product performance.

Every week, per product family: how each search you pay for moved – clicks, purchases, spend – with the reasoning written out and a plain verdict. Read it in the dashboard, or ask your AI to fetch it and act on the findings – staged for your go.

Built on Amazon’s search data, which Amazon shares with brand owners – requires Brand Registry.

AIFamily click share rose 1.2% to 1.3%, while purchase share edged down 3.6% to 3.5%. The largest paid search, merino wool beanie, gained purchase share from 10.8% to 16.3% – ad spend rose faster than the family’s click share, with several searches buying expensive gains.
SearchClick shareSpend / wkPurchase shareWhat moved?Verdict
merino wool beanie6,772 searches / week 2.4% ▲ 0.3pt $82 ▲ 19% 16.3% ▲ 5.5pt Click share rose 2.1% → 2.4% and purchase share 10.8% → 16.3%, outpacing higher spend – cost of sales improved to 18.9%. Keep
ribbed beanie3,126 searches / week 2.0% ▲ 0.4pt $20 ▲ 29% 3.8% ▼ 5.7pt Click share rose alongside spend, but purchase share fell 9.6% → 3.8% – conversion dropped while the market overall improved. Spend less

Your AI · connected

Ask in plain language.
AI does the work.

It doesn’t just fetch numbers – it combines them: ranks, search queries, spend and stock on one timeline, across every product at once.

Claude ChatGPT Grok Any MCP client

Changes follow your rules – approve each one, or set the limits and let it run.

Put your AI to work

“What happened to our rank and sales when we ran out of stock in September?”

→ your ranks, stock and sales, lined up on one timeline

“Cut bids 20% on every campaign where ACoS is over 60%.”

→ 34 changes staged as one batch – submitted on your go

“Did organic sales rise after we scaled our campaigns?”

→ organic sales correlated against your campaign history and search queries

“How much did sales rise in Q4 last year – and how much stock would that need?”

→ computed from last Q4 and your current cover – a plan, saved to notes

Why SellerDragon

Understand your store deeply. Run it better.

  • Depth no panel can hold – ranks, search queries, spend and stock, correlated over time by your AI.
  • Built by an operator running a seven-figure Amazon account – for his own daily use first.
  • All three surfaces on every plan – Sheets, dashboard and AI are never upsells.
  • Fresh on every plan – data speed is never sold back to you in tiers.
  • Your data stays yours – each account in its own database, never pooled or benchmarked.
  • Your rules – nothing changes on your account unless you've said it can.

The story behind it

The SellerDragon dashboard overview, split diagonally between light and dark theme

Pricing

Every surface on every plan. Pay for what you run.

Data freshness is never a lever. Plans differ in capacity – and if PPC management is why you're here, Growth is the plan you're pricing.

Core

$99/ MO

One account, run properly.

  • 1 seller account · 2 users
  • 500 orders / mo
  • 500 MCP calls / mo
  • 50 AI listing credits / mo
  • Sheets + dashboard + MCP · PPC read-only
Start with Core

Growth

$249/ MO

The full toolkit – one account or several.

  • Up to 3 accounts · 6 users
  • 2,500 orders / mo
  • 2,500 MCP calls / mo
  • 250 AI listing credits / mo
  • PPC management + dayparting
Start with Growth

Portfolio

$499/ MO

Serious portfolios, one panel.

  • Up to 8 accounts · 12 users
  • 7,500 orders / mo
  • 7,500 MCP calls / mo
  • 750 AI listing credits / mo
  • Everything in Growth
Start with Portfolio

Agency

$999/ MO

Client accounts at scale, one consistent operating view.

  • Up to 20 accounts · 30 users
  • 20,000 orders / mo
  • 20,000 MCP calls / mo
  • 2,000 AI listing credits / mo
  • Everything in Growth
Start with Agency

One MCP call is a single tool request from your AI – one question often uses several. For scale: a deep account review like the session on the MCP page runs about 40 calls – Core covers a couple of those a week, Growth covers daily work. An AI listing credit covers one AI-drafted listing optimization.

Prices, features and limits may change with at least 30 days’ notice, as described in our Terms.

Data isolation, by design

SellerDragon is built with account-level data isolation by design. Each seller account is stored in a separate database, so data from unrelated Selling Partners is not pooled into shared customer reporting tables.

Where an agency or authorized user manages multiple seller accounts, SellerDragon may provide consolidated views only for the accounts that user is authorized to access. These views are limited to that authorized user's own managed accounts.

SellerDragon does not combine data from unrelated customers for resale, benchmarking, publication, disclosure to other sellers, or insights about Amazon's business.

SellerDragon is not an FBM shipping, fulfilment, buyer messaging, or customer service tool. Any customer PII included in Amazon API responses is treated as unwanted data and discarded immediately during ingestion, before it is written to SellerDragon databases.

The SellerDragon mascot guarding a hoard of gold coins

Questions, answered.

Can it mess up my live account?

Reads can’t touch anything, and the sheet physically can’t write back. Every change goes through Amazon’s official APIs, staged first. For your own AI you set guardrails in the dashboard it cannot cross – max price change on listings, max PPC bid per keyword, max campaign budget, and more – and the full history of every change is kept.

Do I need Brand Registry?

Not a requirement – but it gives the system more data to work with. Amazon only shares certain search-query information with Brand Registry accounts; that gate is Amazon’s, not ours. Everything else works the same without it.

What do I need on the AI side – and does it cost extra?

Bring the AI you already use – Claude, ChatGPT or any MCP client, on your own subscription. The dashboard and Sheets need nothing extra, and AI listing credits are included in every plan.

What happens when I hit my plan’s limits?

Nothing charges silently. If you’ve allowed overages, everything keeps working past the cap for a small per-use charge. If you haven’t, we simply let you know you’ve reached the cap for the billing period – and you’re never charged overages.

Is my data pooled with other sellers?

Never. Your data is isolated in its own database – from the moment it arrives from Amazon to the moment you see it in the dashboard, your sheet or your AI. Buyer personal information is never stored.

Is data delayed on cheaper plans?

Never. We show you data as we receive it: sales and PPC land every 15–60 minutes, most other reports daily, some weekly – that’s Amazon’s release schedule, not ours. We never delay any data, on any plan – data speed is never sold as a tier.

Which marketplaces?

Amazon North America and Europe.

Can I run client accounts, or give my team access?

Every plan is multi-user – at minimum 2 users (you plus one more); the next plan up allows 6 (you plus five). Agencies run up to 20 client accounts with 30 users, each user limited to the accounts they’re authorized for.

Why SellerDragon exists →

Your account. One system. Full control.

Pick a plan, connect your Amazon account, and be looking at your own numbers today. Cancel any time, effective end of the billing period.

Choose your plan See what's inside

Connects via Amazon's official SP-API and Ads API. Scopes you approve, revoke any time.